It's been a few days since the big announcement about
D23 - the Official Community for Disney Fans. Since the announcement came out, I, like countless other Disney fans, have pondered the merits of this new group. Membership in D23 comes with a big price tag: $75 each year.
Almost from the very moment Disney CEO Bob Iger made the D23 announcement, Disney fans asked themselves and others the million dollar question: "Is it worth it?"
The answer, I have come to believe, really depends on your interests in what D23 has to offer.
Membership in D23 includes the following:
- Four high quality coffee-table style magazines (one every quarter). These are on sale at Barnes & Noble for $15.95 per issue (total of about $64 per year).
- A surprise collectible gift (so far there's no word what this is)
- Membership card and certificate suitable for framing. The certificate features many of Disney's most beloved characters drawn by Disney Master Artist David Pacheco.
- Access to purchase exclusive merchandise (including shirts, pins, artwork and other items)
- Subscription to the new D23 Fanfare e-newsletter distributed bi-weekly.
- Discounted admission to the new D23 Expo, held (at least for the first four years) in Anaheim. This expo is a huge Disney-fest - the first Expo, this September, may offer the first screenings of Disney/Pixar's new film Up.
So now that we've listed what you get for $75 a year, it's time to pick this apart. If you are interested in the magazines, they're $16 a piece. At four a year, that ads up to $64 a year. While I don't know what the surprise collectible will be, I'll bet it's retail value probably is more than $11 (which is all that's left from that $75 after deducting the retail magazine price). The rest of the benefits are gravy. Don't forget the exclusive merchandise - the pins are very nice looking (for those of you into pins).
All this being said, D23 isn't for everybody - nor should it be. Those not interested in the magazines might not be as inclined to join D23 if all they really want is the option to purchase exclusive merchandise given that D23 members don't get any sort of discount... just access. Also, if you can't make it to the D23 Expos in California (like me), that might make D23 less attractive.
It was with all this in mind that I considered whether or not to join D23. In the end, I decided to give D23 a one-year trial, despite the fact that I won't be able to go to the D23 Expo (much as I wish I could).
Remember this, D23 is an OPTION. You are not forced to join D23 to get Disney news. There will still be all the same fan podcasts, message boards, Web sites and blogs (like the DisneyDaddy!) that will continue to provide Disney news and entertainment. So it all goes back to what I said in the beginning - what are your interests and does D23 meet those interests? If so, then you might want to give D23 a try, if not, then sit back and don't worry about it.
I'm sure we'll be hearing more and more about D23 and all it has to offer in the coming weeks. Remember anyone can go to the
D23 Web site to read the news and other content - that's free to anyone.
The official D23 Web site today unveiled the cover of the May issue of "TwentyThree," the D23 magazine. The new issue will feature Donald Duck, who celebrates his 75th anniversary. Also in this issue will be updates on changes coming to Disney's California Adventure and a feature on the Sherman Brothers who were instrumental in making Disney magic through music. 
Felix's print was selected as part of a portrait competition held among the different artists and animators at Disney. This tradition started with Walt Disney, himself, who held such a competition that was won by John Hench. He would continue to paint Mickey's official anniversary portraits until Hench died in 2004.
As was mentioned in the news conference about D23 following the official announcement, Disney Movie Rewards (DMR) would be offering D23-related items as part of its rewards program. The first two items are now available for Disney Movie Rewards members.
