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Monday, February 16, 2009

"Princess and the Frog" toy line announced


From a Disney Consumer Products news release:

"As the Disney Princess royal court prepares to welcome its newest member, Princess Tiana, star of the upcoming Walt Disney Pictures animated theatrical release, The Princess And The Frog, Disney Consumer Products (DCP) in collaboration with Mattel (NYSE: MAT) and CDI, a division of JAKKS Pacific (NASDAQ: JAKK), today unveiled a dazzling and magical toy line inspired by the film and its colorful characters. Tony Award-winning actress/singer Anika Noni Rose, the voice of Princess Tiana, unveiled the line which includes dolls, play sets and role-play dresses at a sneak preview event at the American International Toy Fair in New York City. DCP also unveiled a new collection of Snow White toys in celebration of its first Disney Princess fairytale, Snow White and the Seven Dwarfs, which releases from the Disney Vault on Blu-ray hi-def and DVD this fall. "

"Opening Holiday 2009, The Princess And The Frog is a magical fairytale set in New Orleans that marks Disney's return to musicals and the warmth and grandeur of 2D hand drawn animation. Embodying the timelessness of Disney's storytelling heritage, the film also introduces Disney's newest princess in more than 10 years, Princess Tiana. The event marked the first time that Ms. Rose and Toy Fair attendees were able to see the toy line. Mattel presented a one-of-a-kind Princess Tiana doll created specifically for Ms. Rose in celebration of her role."

"'The Princess Tiana doll, the role play dresses and the rest of the toy line is absolutely gorgeous,' said Ms. Rose. 'I'm thrilled and honored to have the opportunity to give a voice to this very special character. I grew up loving Disney Princess fairytales, and to work with Disney's creative team and bring this wonderful story to life has been a truly amazing experience.'"

"In addition to toys, DCP will also introduce an extensive line of The Princess and The Frog-inspired apparel, accessories, home d├ęcor, consumer electronics, school supplies and personal care products arriving to retailers nationwide this fall. Disney Publishing Worldwide will launch an assortment of titles including story and activity books. In malls across North America and Canada, over 220 Disney Stores will also celebrate the debut of Princess Tiana and The Princess And The Frog with gorgeous window displays and merchandising. The one-of-a-kind product assortment designed by Disney Store will offer something for everyone including Halloween costumes and role play dresses. "

"As Disney celebrates its newest princess, Disney will also honor its first princess, the one that started it all, Snow White, with the introduction of a new toy line set to release this October in tandem with the highly-anticipated Blu-ray debut of Snow White and the Seven Dwarfs – one of the most requested Disney home entertainment releases of all time."

"Disney Princess fairytales have been enchanting girls since Snow White first graced the screen in 1937. However, only recently has Disney brought these beloved characters together in a collection of fantasy-based girls' entertainment and products — the Disney Princess brand. With the introduction of a new princess, the Disney Princess franchise continues to grow as a powerful lifestyle brand beyond toys and into categories such as fashion and decor, which today accounts for $4 billion in global retail sales and touches every aspect of girls' lives around the world. Disney Princess' successes span around the globe with merchandise, theatrical releases, home videos, books and magazines, television, theme park attractions, a website, radio air play and live entertainment. "

"The Princess And The Frog toy line is inspired by the magical elements and characters featured in the fairytale, including the beautiful Princess Tiana, Frog Prince Naveen, a trumpet-playing alligator and a love-sick Cajun firefly. The toys boast vibrant colors such as purple, green, gold and blue, with decorative elements reminiscent of New Orleans and the bayou. New playthings include stunning dolls, imaginative playsets, fun role-play items and costumes and colorful accessories that offer plenty of Disney magic and hours of play for little girls everywhere."

"The first Disney Princess, Snow White, was introduced to the world in 1937 as 'the fairest of them all' in Walt Disney's – and the world's – first full-length animated feature film, Snow White and the Seven Dwarfs. After more than 70 years, Snow White continues to inspire girls of all ages with her beauty, grace, kind nature and love for animals. Girls will be able to re-live moments from the classic film and celebrate the debut Blu-ray with a new toy line that hearkens back to life in the woods with her furry little friends in the cottage. "

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