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Wednesday, March 4, 2009

GM to jump off the Test Track?

The Orlando Sentinel is reporting that General Motors may consider pulling out as the sponsor of the wildly popular Test Track attraction at Epcot. According to the article, Disney and GM are still in talks, though there doesn't appear to be much progress.

Of course, GM is in a disastrous financial situation right now, so it no wonder they're looking to cut costs where they can. GM reportedly pays about $5 million a year to sponsor Test Track. Though, they get their money's worth -- you can't go 10 feet without seeing a GM logo and/or GM product.
If GM does pull out of Test Track, the article says Toyota may be looking at sponsorship opportunities. I guess this is another one of those wait and see issues.

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